The VIET-NAM BOONIE HAT / SORRY ABOUT THAT is a souvenir garment, which references the phrase “Sorry about that”, a notable slogan among American soldiers during the Vietnam War, reflecting a darkly humorous, sometimes ironic attitude toward the unintended consequences of military actions. It often served as a catchphrase or dry response when soldiers had to deal with or acknowledge the accidental damage or hardships that resulted from their operations, whether due to mistaken bombings, collateral damage, or the harsh conditions experienced by both soldiers and civilians.

The phrase captured the surreal and often grim nature of the war, where soldiers faced confusing, complex, and morally challenging situations. It underscored the dissonance many felt between their intentions and the harsh realities on the ground, highlighting a sense

Souvenir garments acted as mementos of service, which would reflect soldiers' experiences and achievements. They are often seen adorned with patches and insignia, and are a way of telling a soldier's personal story, including deployments and unit affiliations of futility or detachment in dealing with the unpredictable and tragic outcomes of warfare.

Designed for hot and humid climates, the Boonie offers superior comfort and protection against rain and sun. The wide brim provides concealment, breaking up the wearer's silhouette. Modifications such as cutting the brim shorter or adding inside pockets for documents were common, reflecting the boonie's adaptability to various combat scenarios.