The Real McCoy's Outpost

This Spring 2020, we will reopen our new flagship store in Mayfair, Central London. Until then, The Real McCoy's products are available in our temporary Outpost in Japanese concept store, Clutch Cafe. Stocking a curated edit of some of our favourite pieces from A/W19 as well as firm staples that we are highly regarded for.

78-80 Great Portland Street, Fitzrovia, London, W1W 7NT

ABOUT THE REAL McCOY'S

The heart and soul of a handcrafted item is expressed in the finished product.

Constructed by Japan’s diligent and hardworking people, products that are ‘Made in Japan’ are praised for their high quality and beautiful design.

Although it may appear that the outdated features of vintage clothing have no significant use for us today, this is exactly what inspires and drives us forward as a brand.

American fashion dating from the 1940s and 1950s is our source of great inspiration, a young country unburdened by the restriction of traditional customs, was uninhibited, rational and innovative.

For a successful reproduction, these garments require the sensitive minds of the detail-oriented Japanese craftsmen on every procedure.

Quality may be hard to control when materials are custom produced and gathered from all over the globe.

Nevertheless, The Real McCoy’s have managed to reproduce products using the same methods and machinery from the past. All sewing and construction methods have been studied and mimicked for the purpose to achieve true authenticity. We Reproduce to celebrate the past but to also create the future.

It is Japan’s esteemed craftsmanship and expertise which makes such high-quality reproduction possible.