The BUCO OPEN-COLLAR SHIRT / LOGO is a relaxed fitting open collar shirt, reminiscent of sports shirts of the 1970s. Originally marketed to motorcyclists by motorcycle manufacturers as sales promotional items, these corporate logo-emblazoned shirts were intended to make BUCO products more recognizable to a wider audience, with an eye-catching all-over print design that can be worn casually on or off the bike.To capture the spirit of this kitsch, 70s marketing, the Buco helmet logo has been carefully hand printed across this range. Our Buco Open-Collar Shirt is finished with urea buttons and includes the classic top button loop fastening. Construction details include fabric-reinforced back yoke, cotton thread sewing and bar tack reinforcements on the chest pocket.