{"product_id":"pocket-tee-charcoal","title":"POCKET TEE","description":"\u003cp\u003eThe POCKET TEE from Joe McCoy is the archetypal crewneck t-shirt, true to those popularized in the 1950s. The 8 oz. 100% cotton fabric has a tubular-body construction with no side seams, made in the Wakayama Prefecture.\u003c\/p\u003e\n\u003cp\u003eThe American Staple Crewneck Tee emerged at the turn of the century, marketed as a buttonless undershirt. Initially, these garments were designed as an undergarment for bachelors, who often struggled with sewing buttons back onto shirts. They were officially adopted by the U.S. Navy as part of its uniform during World War I, contributing to the garment's wider recognition and use.\u003c\/p\u003e\n\u003cp\u003eConceived exclusively as an undergarment, the t-shirt remained unadorned for the first 50 years of its existence, except for those modified by factory workers, who were known to sew pockets onto the left chest to carry cigarettes and hardware when working in high temperatures.\u003c\/p\u003e\n\u003cp\u003eAfter World War II, crewneck tees became increasingly popular. Veterans continued wearing them, contributing to their normalization as casual wear. The watershed moment in the acceptance of T-shirts as public attire came in the 1950s with Hollywood playing a significant role in this transformation. Marlon Brando and James Dean began wearing T-shirts in their films, redefining them from undergarments to fashion items amongst the newly coined ‘teenager’.\u003c\/p\u003e\n\u003cp\u003eWith this proliferation, manufacturers of the time looked for ways to distinguish themselves in the market, and so by the mid 50s, the Pocket Tee entered mass-production, becoming an iconic symbol of American post-war youth culture and blue collar identity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle Chest Pocket\u003c\/li\u003e\n\u003cli\u003e100% Cotton Fabric, 8 oz.\u003c\/li\u003e\n\u003cli\u003eTubular Design\u003c\/li\u003e\n\u003cli\u003eCotton Sewing Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"032 CHARCOAL \/ S","offer_id":47588832477442,"sku":"MC22006","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"032 CHARCOAL \/ M","offer_id":47588832510210,"sku":"MC22006","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"032 CHARCOAL \/ L","offer_id":47588832542978,"sku":"MC22006","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"032 CHARCOAL \/ XL","offer_id":47588832575746,"sku":"MC22006","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"032 CHARCOAL \/ XXL","offer_id":47588832608514,"sku":"MC22006","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC22006_CCL_251016_6330.jpg?v=1774517398","url":"https:\/\/therealmccoys.com\/products\/pocket-tee-charcoal","provider":"The Real McCoy's","version":"1.0","type":"link"}