{"product_id":"10-oz-loopwheel-cruiser-sweatshirt_011-milk","title":"10 OZ. LOOPWHEEL CRUISER SWEATSHIRT","description":"\u003cp\u003eThe sweatshirt, born in the 1920s in the USA, was initially conceived as practical athletic wear by Benjamin Russell Jr., a football player dissatisfied with itchy wool jerseys. Its comfortable cotton fleece soon attracted non-athletes, escalating its popularity in American colleges.\u003c\/p\u003e\n\u003cp\u003eThe 10 OZ. LOOPWHEEL CRUISER SWEATSHIRT is crafted from 10oz loopwheel knit cotton with a brushed loopback French terry interior, offering a warmer, softer feel than its unbrushed loopback counterpart. The design is finished with a quarter-length fastening using traditional cat's eye buttons.\u003c\/p\u003e\n\u003cp\u003eLoopwheel machines, which produce this tubular constructed fabric, are renowned for their slow knitting pace, producing only a single meter of fabric per hour. However, this low thread tension technique is what sets them apart from contemporary manufacturing methods and creates an exceptional and distinctive fabric. The resulting material is reminiscent of hand-woven textiles and possesses a unique stretchy quality and washed look, similar to old American sweatshirts that can only be reproduced on a loopwheel knitting machine. This loopwheel sweat is knitted in Wakayama, Japan, using extremely rare machines known in Japan as Tsuriami-ki, and requires rare skills and techniques, exclusively for The Real McCoy's.\u003c\/p\u003e\n\u003cp\u003eUnlike mass-produced sweatshirts, The Real McCoy's use different yarns across the layers of the fabric to achieve optimal finish, density, and comfort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10oz Loopwheel Cotton Fabric\u003c\/li\u003e\n\u003cli\u003eQuarter-Length Cat's Eye Button Fastening\u003c\/li\u003e\n\u003cli\u003eCotton Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: 289f2440-ada1-43b5-b76a-68300725dedd --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"011 MILK \/ S","offer_id":46723415539970,"sku":"MC25110","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"011 MILK \/ M","offer_id":46723415572738,"sku":"MC25110","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"011 MILK \/ L","offer_id":46723415605506,"sku":"MC25110","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"011 MILK \/ XL","offer_id":46723415638274,"sku":"MC25110","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"011 MILK \/ XXL","offer_id":46723415671042,"sku":"MC25110","price":240.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC25110_MLK_250514_8462_222-5-2_f75794d3-cdca-46fa-bb7a-c23284ddff75.jpg?v=1773930476","url":"https:\/\/therealmccoys.com\/products\/10-oz-loopwheel-cruiser-sweatshirt_011-milk","provider":"The Real McCoy's","version":"1.0","type":"link"}