{"title":"Western Wear","description":"","products":[{"product_id":"deerskin-down-jacket-black","title":"DEERSKIN DOWN JACKET","description":"\u003cp\u003eInspired by the those worn by 1970’s USA mountaineers. Using soft vegetable tanned, aniline finished deerskin. The deerkskin down jacket is finished with a one piece western shaped suede yoke. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeerskin with back-skin trimming \u003c\/li\u003e\n\u003cli\u003e91.5% French duck feather down: 675 fill power Universal zippers \u003c\/li\u003e\n\u003cli\u003eDOT buttons\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"BLACK \/ 36","offer_id":34883799974049,"sku":"MJ20119","price":1885.0,"currency_code":"GBP","in_stock":false},{"title":"BLACK \/ 38","offer_id":34883800006817,"sku":"MJ20119","price":1885.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/deerskin-down-jacket-square_638f2e06-b2ff-4d40-93d6-2c0a2a558b27.jpg?v=1684932691"},{"product_id":"denim-western-shirt-sawtooth","title":"DENIM WESTERN SHIRT \/ SAWTOOTH","description":"\u003cp id=\"isPasted\"\u003eCommonly known as the \"Sawtooth Western Shirt\", referring to its sharp double pointed flap pockets. This Denim Western Shirt from Joe McCoy is a reproduction of an example from the 1960s. This denim fabric has been specially woven, by layering lighter colors to achieve a pale indigo which is true to the 1960s.\u003c\/p\u003e\n\u003cul data-pasted=\"true\"\u003e\n\u003cli\u003eSawtooth Pocket Design\u003c\/li\u003e\n\u003cli\u003eSnap Buttons\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"141 INDIGO \/ 14","offer_id":43189740601602,"sku":"MS22003","price":285.0,"currency_code":"GBP","in_stock":false},{"title":"141 INDIGO \/ 15","offer_id":43189740634370,"sku":"MS22003","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"141 INDIGO \/ 16","offer_id":43189740667138,"sku":"MS22003","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"141 INDIGO \/ 17","offer_id":43189740699906,"sku":"MS22003","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"141 INDIGO \/ 18","offer_id":43189740732674,"sku":"MS22003","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MS22003_web-DSC_0903_85624467-ef2b-40bb-b82b-e3c5d53d1c11.jpg?v=1684932742"},{"product_id":"roughout-down-vest","title":"ROUGHOUT DOWN VEST","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom Joe McCoy, a Western-style Down Vest that's been developed by meticulously studying and recreating Vests that originated in the 60s and became popular with ranchers and mountaineers across the American West in the early 1970s. Since that time, various materials have been used for down waistcoats but this edition pays homage to its Cowboy legacy, fabricated in Roughout Leather, superior to suede and a preferred material by Cowboys for its durability and resistance to abrasion. To further improve durability, this Down Vest benefits from leather-reinforced press studs and felled seams to prevent tearing at the armhole and side. The Western silhouette Yoke is fabricated in Seal Brown Horsehide leather. Between the cowhide outer and nylon lining is a thick layer of French Duck Down Insulation to create a very warm layering piece.\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"053 RAW SIENNA \/ 36","offer_id":43241776939266,"sku":"MJ22120","price":1300.0,"currency_code":"GBP","in_stock":false},{"title":"053 RAW SIENNA \/ 38","offer_id":43241776972034,"sku":"MJ22120","price":1300.0,"currency_code":"GBP","in_stock":false},{"title":"053 RAW SIENNA \/ 40","offer_id":43241777004802,"sku":"MJ22120","price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"053 RAW SIENNA \/ 42","offer_id":43241777037570,"sku":"MJ22120","price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"053 RAW SIENNA \/ 44","offer_id":43241777070338,"sku":"MJ22120","price":1300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ22120_web-DSC_9006_22d2d4be-82a0-4033-9015-9c46108d4e8b.jpg?v=1685008949"},{"product_id":"western-cardigan-stitch-henley-shirt","title":"WESTERN CARDIGAN STITCH HENLEY SHIRT","description":"\u003cp\u003eBased on 1910s era garments, the WESTERN CARDIGAN STITCH HENLEY SHIRT, is knitted to be a heavy duty and highly durable henley-neck shirt.  Features shell buttons and flannel cloth on the button placket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHalf-Cardigan Knit Cotton Fabric\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"010 WHITE \/ 36","offer_id":43435420614914,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"010 WHITE \/ 38","offer_id":43435420647682,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"010 WHITE \/ 40","offer_id":43435420680450,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"010 WHITE \/ 42","offer_id":43435420713218,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC22120_WHT_241212_9341_46cf1bfa-8526-422b-95fa-21f69560b03f.jpg?v=1737460310"},{"product_id":"western-cardigan-stitch-henley-shirt-1","title":"WESTERN CARDIGAN STITCH HENLEY SHIRT","description":"\u003cp\u003eBased on 1910s era garments, the WESTERN CARDIGAN STITCH HENLEY SHIRT, is knitted to be a heavy duty and highly durable henley-neck shirt.  Features shell buttons and flannel cloth on the button placket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHalf-Cardigan Knit Cotton Fabric\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"093 BRICK RED \/ 36","offer_id":43435423039746,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":false},{"title":"093 BRICK RED \/ 38","offer_id":43435423072514,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"093 BRICK RED \/ 40","offer_id":43435423105282,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":false},{"title":"093 BRICK RED \/ 42","offer_id":43435423138050,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC22120_RED_web-DSC_2603_81e823d2-0719-4b72-ae13-b260b2a592ad.jpg?v=1685013979"},{"product_id":"western-cardigan-stitch-henley-shirt-2","title":"WESTERN CARDIGAN STITCH HENLEY SHIRT","description":"\u003cp\u003eBased on 1910s era garments, the WESTERN CARDIGAN STITCH HENLEY SHIRT, is knitted to be a heavy duty and highly durable henley-neck shirt.  Features shell buttons and flannel cloth on the button placket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHalf-Cardigan Knit Cotton Fabric\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"125 COBALT \/ 36","offer_id":43435424973058,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":false},{"title":"125 COBALT \/ 38","offer_id":43435425005826,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"125 COBALT \/ 40","offer_id":43435425038594,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"125 COBALT \/ 42","offer_id":43435425071362,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC22120_CBT_web-DSC_2650_c0754806-98e1-402c-88e7-fac466ea8c7e.jpg?v=1685014001"},{"product_id":"down-vest-deerskin","title":"DEERSKIN DOWN VEST","description":"\u003cp data-mce-fragment=\"1\"\u003eFrom Joe McCoy, a Western-style Down Vest that's been developed by meticulously studying and recreating Vests that originated in the 60s and became popular with ranchers and mountaineers across the American West in the early 1970s. This Down Vest uses deerskin with a minimal finishing process to accentuate the natural character of the leather. The Western silhouette Yoke is fabricated in Black Rough Out Leather. Between the Deerskin and nylon lining is a thick layer of French Duck Down Insulation to create a very warm layering piece. To improve durability, this Down Vest benefits from leather-reinforced press studs and felled seams to prevent tearing at the armhole and side\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOwners of the previous model MJ10145 should note this model has more generous sizing, please check the measurement guide carefully before purchasing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeerskin, Unfinished \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCowhide Yoke\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNylon Lining ・French Duck Down Insulation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrass Dot Buttons\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e50s Oval Front Zipper, Nickle Finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"030 BLACK \/ 36","offer_id":43473431691522,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 38","offer_id":43473431724290,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"030 BLACK \/ 40","offer_id":43473431757058,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 42","offer_id":43473431789826,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 44","offer_id":43473431822594,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ22119_BLK_web-DSC_3134_3e497b95-1b2a-4781-b13d-666e126e5d59.jpg?v=1684932713"},{"product_id":"deerskin-down-vest-brown","title":"DEERSKIN DOWN VEST","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom Joe McCoy, a Western-style Down Vest that's been developed by meticulously studying and recreating Vests that originated in the 60s and became popular with ranchers and mountaineers across the American West in the early 1970s. This Down Vest uses deerskin with a minimal finishing process to accentuate the natural character of the leather. The Western silhouette Yoke is fabricated in Black Rough Out Leather. Between the Deerskin and nylon lining is a thick layer of French Duck Down Insulation to create a very warm layering piece. To improve durability, this Down Vest benefits from leather-reinforced press studs and felled seams to prevent tearing at the armhole and side\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOwners of the previous model MJ10145 should note this model has more generous sizing, please check the measurement guide carefully before purchasing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeerskin, Unfinished\u003c\/li\u003e\n\u003cli\u003eCowhide Yoke\u003c\/li\u003e\n\u003cli\u003eNylon Lining\u003c\/li\u003e\n\u003cli\u003eFrench Duck Down Insulation\u003c\/li\u003e\n\u003cli\u003eBrass Dot Buttons\u003c\/li\u003e\n\u003cli\u003e50s Oval Front Zipper, Nickle Finish\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"BROWN \/ 36","offer_id":43824658874626,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 38","offer_id":43824658907394,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 40","offer_id":43824658940162,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"BROWN \/ 42","offer_id":43824658972930,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 44","offer_id":43824659005698,"sku":"MJ22119","price":1490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ22119_BRN_230802_0043.jpg?v=1691634258"},{"product_id":"rough-out-leather-western-jacket_brown","title":"LEATHER WESTERN JACKET","description":"\u003cp data-mce-fragment=\"1\"\u003eThe LEATHER WESTERN JACKET is crafted from cowhide split leather, drawing inspiration from the early leather western jackets of 1963 that mirrored the details of TYPE III denim jackets which were released in 1962. In contrast to earlier versions and staying true to the shapes of that era, our LEATHER WESTERN JACKET boasts a boxier fit with broader shoulders and a shorter body. To maintain thickness and durability in the split leather, precise cuts are made to avoid overlapping, and the leather is then meticulously hammered down during production.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn ancient times, artisans explored the practical applications of lower layers of animal hide, using them for shelter and armor. However, a pivotal moment occurred in 1830 with the introduction of the Union Splitting Machine. This innovation revolutionized the efficient splitting of even thinner hide layers, enabling the mass production of leather products. Utilizing a splitting machine allows for the creation of multiple layers, with the uppermost layer transforming into full-grain leather and the lower layers identified as split leather.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSplit hide leathers found practical applications in factory settings due to their recognized tough and fibrous qualities. Interestingly, they served as armor for welders and line workers, offering protection against flying sparks and metals.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe construction of this Trucker style jacket features iconic tandem trapezoid stitching to the front. The contrast collar, in the same vegetable tanned horsehide that can be found on our TYPE A-2 reinforces the early 60s styling and is accompanied by bespoke Joe McCoy Dot Buttons on the front, angled flap pockets and adjustable side tabs. To evoke an authentic western atmosphere, the LEATHER WESTERN JACKET is finished with cuffless sleeves.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% cowide leather\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHorsehide leather collar\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBoxy fit\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePointed flap chest pocket\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCustom Joe McCoy snap buttons\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notionvc: b3250759-59d2-4714-b4dd-779e6a763243 --\u003e","brand":"Joe McCoy","offers":[{"title":"BROWN \/ 36","offer_id":44381916332290,"sku":"MJ24007","price":1350.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 38","offer_id":44381916365058,"sku":"MJ24007","price":1350.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 40","offer_id":44381916397826,"sku":"MJ24007","price":1350.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 42","offer_id":44381916430594,"sku":"MJ24007","price":1350.0,"currency_code":"GBP","in_stock":false},{"title":"BROWN \/ 44","offer_id":44381916463362,"sku":"MJ24007","price":1350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ24007_BRN_2407040166_path2407.jpg?v=1720683092"},{"product_id":"western-cardigan-stitch-henley-shirt-grey","title":"WESTERN CARDIGAN STITCH HENLEY SHIRT","description":"\u003cp\u003eBased on 1910s era garments, the WESTERN CARDIGAN STITCH HENLEY SHIRT, is knitted to be a heavy duty and highly durable henley-neck shirt.  Features shell buttons and flannel cloth on the button placket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHalf-Cardigan Knit Cotton Fabric\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joe McCoy","offers":[{"title":"020 GREY \/ 36","offer_id":45799688601858,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"020 GREY \/ 38","offer_id":45799688634626,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"020 GREY \/ 40","offer_id":45799688667394,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"020 GREY \/ 42","offer_id":45799688700162,"sku":"MC22120","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MC22120_GRY_241212_9335_5ac605db-7d25-4730-a03a-a3448c34ad8c.jpg?v=1737460063"},{"product_id":"embroidered-rayon-western-jacket_012-ecru","title":"EMBROIDERED RAYON WESTERN JACKET","description":"\u003cp\u003eThe EMBROIDERED RAYON WESTERN JACKET is a rancher style western jacket made from a heavy rayon cloth with a carefully refined drape, lined with tencel fabric. Western wear made from materials like heavy rayon, often featuring decorative embroidery, showcases the more formal and refined side of a style traditionally associated with rugged workwear. While denim and corduroy were staples for everyday tasks on the ranch, shirts and jackets with dressier embellishments were designed for special occasions, highlighting the versatility of Western clothing.\u003c\/p\u003e\n\u003cp\u003eThe roots of Western wear can be traced back to the rise of tourist ranches, or “dude ranches,” in the 1920s. These ranches were created to give urban visitors a taste of Western life, offering activities like horseback riding, cattle drives, and evenings around the campfire. As these ranches gained popularity, they not only promoted the romanticized image of the cowboy but also influenced the clothing associated with it. Tourists often wanted to embrace the aesthetic during their visits, leading to the development of functional and stylish attire designed to evoke the Western spirit.\u003c\/p\u003e\n\u003cp\u003eBy the post-war era, Western wear evolved further, heavily influenced by Hollywood’s depiction of the frontier. Films and TV shows brought the imagery of cowboys into mainstream culture, elevating items like embroidered shirts and tailored jackets from functional garments to symbols of a rugged yet refined lifestyle. These dressier pieces often featured detailing, such as embroidery and embellishments, making them suitable for occasions like social gatherings or performances.\u003c\/p\u003e\n\u003cp\u003eOur EMBROIDERED RAYON WESTERN JACKET is crafted in Japan from rayon cloth with a tencel lining for added comfort. It features piping details, a snap-button front and sleeve cuffs, slit pockets, and intricate chain-stitched floral embroidery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Rayon shell\u003c\/li\u003e\n\u003cli\u003e100% Tendel lining\u003c\/li\u003e\n\u003cli\u003eHeavy Rayon Cloth\u003c\/li\u003e\n\u003cli\u003eSquare Snap Button Fastening\u003c\/li\u003e\n\u003cli\u003eChain Stitched Floral Embroidery\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: e0627ada-cf48-4f94-8075-7549db77ad9a --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"012 ECRU \/ 36","offer_id":45808251633922,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"012 ECRU \/ 38","offer_id":45808251666690,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"012 ECRU \/ 40","offer_id":45808251699458,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":true},{"title":"012 ECRU \/ 42","offer_id":45808251732226,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"012 ECRU \/ 44","offer_id":45808251764994,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ25009_ECR_250509_6754_path2505.jpg?v=1747625254"},{"product_id":"embroidered-rayon-western-jacket_030-black","title":"EMBROIDERED RAYON WESTERN JACKET","description":"\u003cp\u003eThe EMBROIDERED RAYON WESTERN JACKET is a rancher style western jacket made from a heavy rayon cloth with a carefully refined drape, lined with tencel fabric. Western wear made from materials like heavy rayon, often featuring decorative embroidery, showcases the more formal and refined side of a style traditionally associated with rugged workwear. While denim and corduroy were staples for everyday tasks on the ranch, shirts and jackets with dressier embellishments were designed for special occasions, highlighting the versatility of Western clothing.\u003c\/p\u003e\n\u003cp\u003eThe roots of Western wear can be traced back to the rise of tourist ranches, or “dude ranches,” in the 1920s. These ranches were created to give urban visitors a taste of Western life, offering activities like horseback riding, cattle drives, and evenings around the campfire. As these ranches gained popularity, they not only promoted the romanticized image of the cowboy but also influenced the clothing associated with it. Tourists often wanted to embrace the aesthetic during their visits, leading to the development of functional and stylish attire designed to evoke the Western spirit.\u003c\/p\u003e\n\u003cp\u003eBy the post-war era, Western wear evolved further, heavily influenced by Hollywood’s depiction of the frontier. Films and TV shows brought the imagery of cowboys into mainstream culture, elevating items like embroidered shirts and tailored jackets from functional garments to symbols of a rugged yet refined lifestyle. These dressier pieces often featured detailing, such as embroidery and embellishments, making them suitable for occasions like social gatherings or performances.\u003c\/p\u003e\n\u003cp\u003eOur EMBROIDERED RAYON WESTERN JACKET is crafted in Japan from rayon cloth with a tencel lining for added comfort. It features piping details, a snap-button front and sleeve cuffs, slit pockets, and intricate chain-stitched floral embroidery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Rayon shell\u003c\/li\u003e\n\u003cli\u003e100% Tendel lining\u003c\/li\u003e\n\u003cli\u003eHeavy Rayon Cloth\u003c\/li\u003e\n\u003cli\u003eSquare Snap Button Fastening\u003c\/li\u003e\n\u003cli\u003eChain Stitched Floral Embroidery\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: ec85758d-611b-4c77-9a74-b35b2b5cfa51 --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"030 BLACK \/ 36","offer_id":45808252125442,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 38","offer_id":45808252158210,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 40","offer_id":45808252190978,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 42","offer_id":45808252223746,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 44","offer_id":45808252256514,"sku":"MJ25009","price":770.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ25009_BLK_250509_6750_path2505.jpg?v=1747625235"},{"product_id":"oxford-western-shirt-sawtooth_010-white","title":"OXFORD WESTERN SHIRT \/ SAWTOOTH","description":"\u003cp\u003eThe Western shirt has its roots in the late 19th century American frontier, where practicality and durability were essential for ranchers, cowboys, and labourers. Key features like snap buttons, pointed yokes, and chest pockets were introduced for functionality, with snap buttons allowing for easy fastening whilst wearing gloves and the iconic western yoke reinforcing the shirt in an are that was most subject to stress.\u003c\/p\u003e\n\u003cp\u003eIn the early 20th century, the Western shirt became iconic through Hollywood’s portrayal of cowboys in films, where decorative embroidery, piping, and bold patterns were added for visual appeal.\u003c\/p\u003e\n\u003cp\u003eBy the mid-20th century, the Western shirt evolved from being practical workwear into a more fashionable setting , embraced by musicians, urbanites, and various subcultures. One of its most iconic designs, the “Sawtooth,” introduced in 1955, derived its name from the distinctive saw-tooth-like shape of its chest pockets. In the 1960s, the traditional Western Sawtooth shirt was reimagined in oxford cloth, bridging the gap between rugged heritage and contemporary style.\u003c\/p\u003e\n\u003cp\u003eThe Real McCoy’s OXFORD WESTERN SHIRT \/ SAWTOOTH is made in Japan from a cotton Oxford Cloth. Just like the best vintage denim western shirts, this has been finished with an easy square snap button front and snap closure saw tooth pockets.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eOxford Cloth\u003c\/li\u003e\n\u003cli\u003eSquare Snap Button Closure\u003c\/li\u003e\n\u003cli\u003eCotton Sewing Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: 92533c07-d8ae-4798-995e-921a552bad8a --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"010 WHITE \/ 14","offer_id":45808257073410,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"010 WHITE \/ 15","offer_id":45808257106178,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"010 WHITE \/ 16","offer_id":45808257138946,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"010 WHITE \/ 17","offer_id":45808257171714,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"010 WHITE \/ 18","offer_id":45808257204482,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MS25012_WHT_033_path2502.jpg?v=1740726549"},{"product_id":"oxford-western-shirt-sawtooth_080-pink","title":"OXFORD WESTERN SHIRT \/ SAWTOOTH","description":"\u003cp\u003eThe Western shirt has its roots in the late 19th century American frontier, where practicality and durability were essential for ranchers, cowboys, and laborers. Key features like snap buttons, pointed yokes, and chest pockets were introduced for functionality, with snap buttons allowing for easy fastening whilst wearing gloves and the iconic western yoke reinforcing the shirt in an are that was most subject to stress.\u003c\/p\u003e\n\u003cp\u003eIn the early 20th century, the Western shirt became iconic through Hollywood’s portrayal of cowboys in films, where decorative embroidery, piping, and bold patterns were added for visual appeal.\u003c\/p\u003e\n\u003cp\u003eBy the mid-20th century, the Western shirt evolved from being practical workwear into a more fashionable setting , embraced by musicians, urbanites, and various subcultures. One of its most iconic designs, the “Sawtooth,” introduced in 1955, derived its name from the distinctive saw-tooth-like shape of its chest pockets. In the 1960s, the traditional Western Sawtooth shirt was reimagined in oxford cloth, bridging the gap between rugged heritage and contemporary style.\u003c\/p\u003e\n\u003cp\u003eThe Real McCoy’s OXFORD WESTERN SHIRT \/ SAWTOOTH is made in Japan from a cotton Oxford Cloth. Just like the best vintage denim western shirts, this has been finished with an easy square snap button front and snap closure saw tooth pockets.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eOxford Cloth\u003c\/li\u003e\n\u003cli\u003eSquare Snap Button Closure\u003c\/li\u003e\n\u003cli\u003eCotton Sewing Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: a1811c7c-f770-414c-97d7-c13949881774 --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"080 PINK \/ 14","offer_id":45808257728770,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"080 PINK \/ 15","offer_id":45808257761538,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"080 PINK \/ 16","offer_id":45808257794306,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false},{"title":"080 PINK \/ 17","offer_id":45808257827074,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"080 PINK \/ 18","offer_id":45808257859842,"sku":"MS25012","price":240.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MS25012_PNK_028_path2502.jpg?v=1740726608"},{"product_id":"cotton-drill-western-trousers_030-black","title":"COTTON DRILL WESTERN TROUSERS","description":"\u003cp\u003eThe COTTON DRILL WESTERN TROUSERS are based on a 1960s western trouser silhouette and made from durable heavy West Point chino cloth. Originally designed for cowboys on ranches and in rodeo competitions, Western trousers were built to handle the physical demands of tasks like riding and roping. Over time, they transitioned from practical workwear to an iconic part of Western clothing, closely associated with country music.\u003c\/p\u003e\n\u003cp\u003eThrough the 1930s, rodeo clothing began incorporating bolder designs as contestants used it to express individuality. This influence extended into mainstream Western fashion in the 1950s and 60s, popularized by country musicians and Hollywood.\u003c\/p\u003e\n\u003cp\u003eKey features of these trousers include distinctive front pocket cuts, unique belt loop designs, and convenient snap-button closure pockets, reminiscent of Western shirts from the same era. They also feature a single button and hook closure waist, along with a Talon zipper fly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eHeavy West Point Chino Cloth\u003c\/li\u003e\n\u003cli\u003eSquare Snap Button Rear Pockets\u003c\/li\u003e\n\u003cli\u003eCotton Sewing Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: c08e63b5-f479-4fe1-900c-e8622cf466e6 --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"030 BLACK \/ 30","offer_id":45808259498242,"sku":"MP25011","price":345.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 32","offer_id":45808259531010,"sku":"MP25011","price":345.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 34","offer_id":45808259563778,"sku":"MP25011","price":345.0,"currency_code":"GBP","in_stock":false},{"title":"030 BLACK \/ 36","offer_id":45808259596546,"sku":"MP25011","price":345.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MP25011_BLK_2507_4947.jpg?v=1753181242"},{"product_id":"moleskin-ranch-coat_050-brown","title":"MOLESKIN RANCH COAT","description":"\u003cp\u003eThe MOLESKIN RANCH COAT, often referred to as a “ranch coat” for its origins on the open range, was originally designed as cold-weather workwear for cowboys and ranch hands. 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The construction uses cotton sewing thread throughout and is finished with natural nut buttons.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton Moleskin\u003c\/li\u003e\n\u003cli\u003e100% Wool Pile Lining\u003c\/li\u003e\n\u003cli\u003eNut Buttons\u003c\/li\u003e\n\u003cli\u003eCotton Sewing Thread Construction\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: 2a29ef7d-df31-4940-9eb0-43b585ae5667 --\u003e\u003c\/p\u003e","brand":"Joe McCoy","offers":[{"title":"050 BROWN \/ 36","offer_id":46723488973058,"sku":"MJ25125","price":725.0,"currency_code":"GBP","in_stock":false},{"title":"050 BROWN \/ 38","offer_id":46723489005826,"sku":"MJ25125","price":725.0,"currency_code":"GBP","in_stock":false},{"title":"050 BROWN \/ 40","offer_id":46723489038594,"sku":"MJ25125","price":725.0,"currency_code":"GBP","in_stock":false},{"title":"050 BROWN \/ 42","offer_id":46723489071362,"sku":"MJ25125","price":725.0,"currency_code":"GBP","in_stock":true},{"title":"050 BROWN \/ 44","offer_id":46723489104130,"sku":"MJ25125","price":725.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9939\/0092\/files\/MJ25125_BRN_0090_1e1ad97c-ee8d-44dc-b05c-cd16319088c0.jpg?v=1759747001"}],"url":"https:\/\/therealmccoys.com\/collections\/western-wear\/vests.oembed","provider":"The Real McCoy's","version":"1.0","type":"link"}